What is Cloud Accounting?

Cloud Accounting is a term that’s come into vogue in recent years. Software providers like Xero and FreeAgent have led the way in moving businesses away from the desktop and into the cloud, but what exactly … Read More

Why Do Charities Need a Digital Strategy?

In today’s digital world it’s vital that organisations have a digital strategy. Digitisation has radically transformed the landscape, and charities with little to no online presence or digital strategy will quickly find themselves struggling to … Read More

How to interview your customers

Speaking to customers is the best way to find out what they think about your products and services. It helps us learn what works, and more importantly what could be improved. Yet the majority of … Read More

How do you stand out from the crowd?

Customers are complicated. At times, we don’t understand why they do what they do, however there’s a reason for that – we can’t see things as they do. Stand in the customer’s shoes As the … Read More