Marketing is a contest for people's attention
The job of a marketer today is fundamentally different to what it was a decade ago. We live in an always-on, 24×7 connected world, where everyone’s battling for attention. How can you be heard with so much noise?
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
Many people haven’t grasped this. They’re still doing things the old way. Interrupting people, cold-calling, bombarding them with sales messages that the market doesn’t want to hear. Then they wonder why they’re not getting the same results they used to….
Change the dynamic
It doesn’t have to be this way. We help our clients to see things from their customers perspective and think about what they could do that would help them.
Where do your customers hang out? Get to know their habits and then spend time where they are. If they’re not on LinkedIn, don’t spend a lot of time on there. Go where your audience are.
People don’t like to be sold to. Today, the most useful content you can provide for customers is the kind that answers the questions they have. Make it easy for them to find the information they need. Learn how they prefer to consume content and provide it in that medium – video, audio, blogs, or a combination of all three.
Good design can make a huge difference to how content is displayed and consumed. Steer clear of clip-art and doing it yourself if you want to be taken seriously. We help our clients bring their content to life.
Services have become so bad that the majority of customers expect to be let down. As a result, the average customer churn rate in the UK has reached 20%. It doesn’t have to be this way. We specialise in designing experiences that build fiercely loyal customers.
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