Many long-established membership organisations are in decline. They’re not keeping pace with the needs of their members. For many it’s a slow, lingering death.

Our client recognised that if they didn’t do something radical, then they would go the same way as others and become irrelevant in today’s face-paced economy.

We worked together with staff and members to redesign the business model and membership offering and now the organisation is on the rise once again.


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