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Customer Relationships   This is a key building block of The Business Model Canvas which defines the kinds of relationships you form with each of your Customer Segments. Consider what the perfect relationship would be—should it be personal, automated, or somewhere in between? Put yourself in the customer’s shoes—what would the ideal relationship look like…

Now that you’ve completed your Empathy Map, it’s time to transfer this key information onto The Value Proposition Canvas. This is a section of The Business Model Canvas which can be mapped out as its own canvas. It synthesizes the Value Proposition section and the Customer Segments section of The Business Model Canvas. The map…

When mapping out your business model, the first place to start is with your customer base. A successful business will ultimately design their products or services to solve peoples’ needs and problems, so identifying those customer needs and pain points from the outset is essential. This can be done by using an Empathy Map.  …

This is the first blog post in our Business Model Canvas Series which outlines how you can use the canvas to map out your business and what the benefits are.   In this post, we’ll provide a brief overview of the key Strategyzer tool called The Business Model Canvas.   So, what is The Business…