Blog
Welcome to the AM Blog! This is our little corner of the internet where we blog about business advice, accounting tips and designing for business. Kick your feet up and stay a while!
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What is a design-led approach to business?
Back in 2013, the Design Council worked with the Arts & Humanities Research Council to measure the value that design brings to small businesses. What they found is that design does so much more than just make products look nicer or work better. It improves the way a business operates. Their research found…
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5 steps to delivering great customer experiences
I met a friend for coffee in Dundee this week. Over cake and flat whites, we talked about what could prevent a company from delivering a great customer experience, even if they wanted to. If they’ve taken the time to understand what their customers needs and problems are, developed products or services to meet…
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What is Design Thinking?
I was in a meeting on Friday with the owner of a large IT services company. Over coffee we discussed what we do and how we help our respective clients. I was explaining that we use design thinking to help our clients transform their organisations, when he stopped me and asked “what is design thinking?“.…
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A quick guide to customer journey mapping
A customer journey map is a great tool to visualise all of the steps a customer takes as they go through your sales process and then receive and use your products or services. But how do you go about mapping the journey? Mapping the customer journey Whilst there are a handful of software applications…
