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How to Create and Use a Target Customer Profile
As we are all jostling for recognition in this increasingly crowded mixing pot called the online space, having a truly targeted brand is of the utmost importance. Even a well developed and thoughtful brand that isn’t targeted to a specific customer-type has been set up to fail, therefore considering who your potential buyers are is…
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Dogs & Love Hearts – The Barnett Formula
One of the things I do frequently is run workshops on Customer Experience. We do an exercise where I get participants to tell stories about good & bad experiences they’ve had. Over the past few months one name has come up again and again when it comes to good experiences – Barnetts Motor Group. …
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Why Do Charities Need a Digital Strategy?
In today’s digital world it’s vital that organisations have a digital strategy. Digitisation has radically transformed the landscape, and charities with little to no online presence or digital strategy will quickly find themselves struggling to survive. What is a Digital Strategy? A digital strategy is a fundamental part of the wider business strategy,…
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What should you consider when creating a new website?
When creating a new website or updating an existing one, it can often be tricky to hone in on the key elements for success. The biggest priority for your business should be your customers, and a successful website should be centred around their needs. Focus on Helping the Customer It is vital to…
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How to interview your customers
Speaking to customers is the best way to find out what they think about your products and services. It helps us learn what works, and more importantly what could be improved. Yet the majority of businesses never speak to their customers. Do you? Some businesses send out a customer satisfaction questionnaire. However, the questions…
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How do you stand out from the crowd?
Customers are complicated. At times, we don’t understand why they do what they do, however there’s a reason for that – we can’t see things as they do. Stand in the customer’s shoes As the business owner, we’re focused on what we do – making, creating, designing, delivering our ‘thing’. We’re emotionally invested…
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Your Customer Experience needs to work end-to-end
Made.com are a design-led furniture brand, providing beautiful, contemporary furniture direct from the makers. They don’t have stores, there are no middlemen, and as a result they provide designer furniture at affordable prices. Over the years I’ve bought a lot of furniture from Made.com. I’m sitting writing this in my favourite armchair, a lovely…
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5 Customer Experience Predictions for 2017
2016 was the year that ‘Customer Experience‘ finally became part of the mainstream business lexicon. Every month, the business press ran stories on customer experience, like these on Forbes, Harvard Business Review and Inc. However, in the U.K. at least, evidence of companies delivering great customer experiences was pretty thin on the ground. Customer…
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How to create professional video for your business
Need professional looking video for your business? No problem— we’ve got you covered. In this article we’ll be sharing some tricks of the trade to ensure that you shoot the best looking video content that makes your business shine. So let’s get started! Use a Tripod There’s nothing worse than sloppily shot, shaky footage. Not only…
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Why you need to tell your story through video
In today’s digital age, the average person will scroll through thousands of social media posts a day without so much as a double take— so what can you do to make sure that your content stands out from the crowd? Here are a few pointers on how you can do just that. With a huge amount…
