Category / customer experience / design thinking / Thoughts / web design
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How to Create and Use a Target Customer Profile
As we are all jostling for recognition in this increasingly crowded mixing pot called the online space, having a truly targeted brand is of the utmost importance. Even a well developed and thoughtful brand that isn’t targeted to a specific customer-type has been set up to fail, therefore considering who your potential buyers are is…
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Why Do Charities Need a Digital Strategy?
In today’s digital world it’s vital that organisations have a digital strategy. Digitisation has radically transformed the landscape, and charities with little to no online presence or digital strategy will quickly find themselves struggling to survive. What is a Digital Strategy? A digital strategy is a fundamental part of the wider business strategy,…
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What should you consider when creating a new website?
When creating a new website or updating an existing one, it can often be tricky to hone in on the key elements for success. The biggest priority for your business should be your customers, and a successful website should be centred around their needs. Focus on Helping the Customer It is vital to…
