This week I spoke with Roger Edwards, host of the MPAF Podcast, about the power of customer experience to transform your business.
We talked about financial & professional services and why they typically deliver such bad experiences. We also explored tools such as Rip+Mix that can help us to think differently as well as discussing examples of companies that are doing a great job at designing experiences their customers love.
I think you’ll be surprised by my choice when Roger asked me what was the best book I’ve read – let me know what you think!
You can see all of the show notes here, or go straight ahead and listen below.