creativity in business

How a Creative Mindset can Help you Grow your Business

The ability to imagine is a superpower we all possess. It’s about thinking differently and forming new ideas to discover what doesn’t yet exist. As a business owner, you’ve already done this. You’ve come up with a business idea (essentially a solution to a customer’s problem) and you’ve built that into an existing product or service. Although it might not always feel like it, running a business is an inherently creative process– you don’t have to be an artist or a designer to have creativity in business.


Creativity isn’t just forming something out of nothing– it’s refashioning what already exists. At Ashton McGill, we’ve reimagined accountancy. Doing more than just the compliance stuff, we provide a service that helps our clients to grow. By taking a design-led approach to accounting, we’ve redesigned the process, providing a service that breaks with convention and puts the customer first.


So, having a creative mindset is all about bending, breaking and blending existing ideas to create something new. By questioning things and thinking differently, you have the power to improve lives and change the world for the better.


But what are the financial benefits of a creative mindset in business?


A creative mindset can help you find innovative solutions to business problems.


creativity in business


As humans, we’re creatures of habit. We like doing things the way they’ve always been done, but this doesn’t always work. To find inventive solutions to business problems, we’ve got to change our whole approach, and our traditional ways of thinking.


‘Convention is the enemy of creativity.’


Creative tools like the Business Model Canvas encourage these different ways of thinking. They enable you to easily map and visually organise systems and processes, and to quickly generate solutions to existing problems. Encouraging lateral ways of thinking, the canvas can help you consider business problems from entirely new perspectives. It’s all about breaking current thinking patterns through creative problem solving to generate the best solutions.


Design-led businesses are typically more successful businesses.


The best way to have an edge over your competitors? Embed design into your organisation! Companies that foster creativity enjoy 1.5 times greater market share, and 50% of design-led companies report more loyal customers as a benefit to having advanced design practices.


“Not only does creative thinking produce … winning sales and marketing campaigns that increase brand appeal to the end user, but [it] can also help foster a unique company culture that ultimately reflects and encourages creativity within each department.”


By taking a creative approach, your organisation will be a more rewarding place to work, and you’re more likely to increase your revenue!


Creativity doesn’t just help you survive; it helps you thrive.



creativity in business


To be successful, businesses today need more than just a great product or service. With ambitious new start-ups challenging the old guard and shaking up the market, you need to offer your customers something that no-one else has.


A great way to do this is using creativity to innovate and diversify your products and services. With a creative mindset and the right execution, you can adapt to changes in the market and offer your customers additional value that your competitors can’t.


But how do you foster a creative mindset?


Fostering a creative culture within your organisation can only begin with great leadership. By bringing your whole team together, you can creatively tackle issues and brainstorm new ideas. It’s a great way to gain different perspectives and approach problems as a group. Bringing together a diverse group of people will generate more diverse ideas and new ways of thinking, enabling you to choose the best solutions to implement.


To foster creativity on an individual level, get away from your desk and expose yourself to new situations and experiences. Giving your brain more inputs is scientifically proven to encourage new mental connections and spark new ideas. Listen to a podcast, have creative conversations; you never know where inspiration might come from. Try something new, explore possibilities and limits and, most importantly, don’t be afraid of failures–successes arise out of them!


We can help!


Creativity is a truly transformative tool. Taking a design-led approach, we can use smart tools and technology to streamline your business, giving you more time to grow. And we can work with you using creative tools to help you design a successful business model that stands out from competitors and puts your customers at the heart of the process.