Introducing Ideate

We’re delighted to present our latest creative platform, Ideate. Aiming to launch at the end of this year, Ideate is a breakfast club which brings friends together for food and thought.




Taking the conversation café format, we aim to host quarterly events with inspirational and motivational speakers from the creative field in and around Dundee. The breakfast club will provide the chance to listen to valuable insights from game-changers and innovators who do things differently, as well as bringing together like-minded individuals for coffee and a chat.


What is a conversation café?


It’s essentially an informal, flexible and open conversation between friends, colleagues, acquaintances and like-minded individuals in a cosy and relaxed setting. (The polar opposite of networking!) The aim is to encourage listening, learning and the opportunity to share different views. Think workshops, talks, conversation and great coffee.


We really like the idea of hosting a breakfast club which provides ‘food for thought’, and we sought to encapsulate this concept playfully in Ideate’s branding.





It’s commonly said that breakfast is the most important meal of the day; it sets the overall tone for your working day and gears you up to tackle your daily to-do list head on. We also believe in the importance of good, nutritious food. The purpose of Ideate is to provide physical and mental fuel for the day, week or month and to serve up inspiration for your working life. (Alongside a tasty cup of freshly ground Sacred Grounds coffee, of course!)




We’ve been thoroughly enjoying hosting Societay, and it’s been great hearing all the positive feedback from the monthly meet-ups. However, we wanted to create a new platform that would act as an extension of the Ashton McGill brand. Something that will actively promote our values, ethos and manifesto, as well as the opportunity to create collaborative and transformative change. An educational, proactive and collaborative platform which we hope will foster creativity and co-operation.


Our manifesto




Community-led collaboration


At the heart of Ideate is the concept of fostering community: connecting and bringing together like-minded individuals and organisations in the local area. We believe in the power of co-creation and co-design; two heads are often better than one and we can achieve truly great things when we work together. To facilitate social change and interaction, we want to create a positive space which promotes curiosity, open-mindedness, discovery and dynamic conversation. We’ve had some lovely feedback on our new office space so far, with clients describing it as a relaxing and welcoming atmosphere. So, we’ve decided to host our first Ideate workshop here at our workspace in The Flour Mill. This means we have the ability to create a safe and welcoming space amongst friends; somewhere you can receive tangible feedback on projects, ideas and thoughts before jumping into implementation. A space that promotes learning and finding out new, exciting and dynamic ways of doing things. Most importantly, we want to create a café/coffee shop ambiance to facilitate creative conversation with good food, good coffee and great company.




The Details


We’ll aim to launch our first workshop at the end of this year, or the beginning of 2019. In the meantime, keep an eye out for updates on our social media channels and on the blog!


If you’d like to get involved with joining us or even hosting an Ideate workshop, we’d love for you to get in touch. Ping us an email at or drop us a message on Twitter or Instagram.


Join the discussion and tell us your opinion.

Cara Mackay
September 5, 2018 at 1:49 pm

Sounds brilliant guys. Looking right forward to it 😉 xx

Lynne Henderson
September 5, 2018 at 2:34 pm

What a great idea. I’d love to join in.

September 11, 2018 at 10:17 am

Great idea. Will look out for updates.

Moniek Tiel Groenestege
May 28, 2019 at 10:13 am

Love the idea!