In today’s digital age, the average person will scroll through thousands of social media posts a day without so much as a double take— so what can you do to make sure that your content stands out from the crowd?
Here are a few pointers on how you can do just that.
With a huge amount of junk cluttering up our news feeds, people are craving new and inventive ways of storytelling, which engage and captivate them. Rich media provides a diverse, up to date platform that breaks free from the monotony of long-winded text posts. We advertise our goods and services commercially on TV, so why aren’t we using the same approach on social media to advertise our businesses?
With the attention span of our online audience ever reducing, communicating your content visually is an effective way to make your content stand out, grabbing the attention of your audience in a sea of soulless text.
In order to make video content that is truly captivating, you need to use the tool to your advantage. Video has a unique vantage point, enabling you to show your content instead of telling it. A talking head just isn’t enough; telling your own personal story provides a unique insight into the face behind your business, aided by supplementary footage, which communicates who you are and what you do. This creates valuable, real content that is there to be seen. Humans are empathetic by nature, and video content encapsulates this.
The quality of your video should reflect the quality of your business. Professionally shot video breathes new life into your content, whilst ensuring the high quality image definition that viewers have come to expect. Slick, well polished video makes your content look shiny and new: you wouldn’t turn up to a business meeting and give less than 100%, so why should your approach to content be any different?
With an ever-growing hunger for content, why not give your audience something easier to digest?
Now go get them, tiger!