Sweetdram is a progressive, flavour-driven spirits company based in Edinburgh. Founders Dan and Andrew met at university in 2011 while studying for their Masters degrees in brewing and distilling. After the course, the pair kept in touch to flesh out an idea they had for a modern drinks brand focused entirely on original flavour instead of conventional categories and repetitive trends. In 2014, Sweetdram was born. Ever since, the two have been driven by an inherent demand for resolute quality and uncompromised progress. At Ashton McGill, we absolutely love the brand– the products are amazing and they taste great too. Their warehouse is also an Edinburgh-based creative venue where they regularly host events and parties, and it’s available to hire. It’s safe to say these guys definitely do things differently!
What’s your ‘why’?
“We want to create spirits that are genuinely different to drink. We want our spirits to challenge conventional categories so drinkers can have more choice than what is currently available. Also, lifestyle. We love making alcohol but we want to be engaged with the local community and neighbouring universities to promote education and create opportunities for others.”
How has the team at Ashton McGill helped?
“Ashton McGill(AM) have helped us streamline our bookkeeping and create financial plans and reports that work hard for the business. It allows us to keep a pulse on our business every single day. Old world accounting is dying and AM represents to us what accounting should look like in the future.”