Who are we
At Ashton McGill we’re passionate about people, and frustrated by the way many organisations behave today. They don’t care about their staff or customers. Profit has become their only measure of success. They have no soul.
We’re busier than ever, always connected, searching for that elusive work-life balance. We long for workplaces where we can be ourselves. Where community, passion and purpose sit comfortably together. Workplaces that feed our soul.
We’ve forgotten about compassion, about empathy, about treating people well.
And when we actually do all of those things; when we know Why we do what we do and share that, then amazing things start to happen.
As well as being damn good accountants, we also specialise in helping people build innovative business models. So we’ve created this 10-week Business Model Canvas training course, a creative course for designing, challenging or improving new or existing business models. The canvas can be used in any way you want, even for modelling charities and non-profits, the creative possibilities for designing a customer-centric enterprise are endless!
What is The Business Model Canvas?
It is a creative tool used to map out your business, allowing you to design, challenge and improve your business model or to create one for a new business idea. It fosters new ways of thinking by mapping out your business model into strategically placed categories. The most obvious benefit is that this tool allows you to really understand how any business works, providing a key overview of the whole business model on one page. We use this tool with our customers to help understand their business so we can really get to know them and consistently provide value to them, so this tool is invaluable to us when improving our own service.
We use the business model canvas in workshops across the world with large and small companies, charities and universities and we love teaching people about the canvas. From the 20th April, we’ll be running a 10-week business model training course to help you re-invent the way things are done. Get your teams involved, suppliers and customers – let’s build better organisations together.