Accountancy, re-designed.

Design is what sets us apart from other accountants, it’s who we are. Any business can successfully use design tools and techniques to improve their service, whether you’re a jeweller or a joiner. At Ashton McGill, we’re no different. We live and breathe design— we’ve used it to transform accountancy from something painful and clunky into something streamlined and customer-centric.

What we do

We’ve used empathy, research and our design skills to create a service for you. We understand your challenges and we want to deeply understand your business because we care about it as much as you do.

Who we're a good fit for

You’re a forward-thinking business who wants to use technology to grow and to improve what you do. You’re ambitous, curious and tech-savvy, and you’re always looking for new ways to bring your purpose to life and streamline what you do.

Start with Why

To help us provide you with the most value, we always start with why. We’ll take the time to deeply understand your business and why you do what you do. We’ll then focus on your goals, mapping out what you want to achieve, and how we can help you achieve it.

  • Business Model Canvas
  • Value Proposition Canvas
  • Empathy Map

Software Setup 

Let’s face it, everything is online nowadays, so it makes sense that your accounts should be too. We’ll help you choose the best software for your business, then set it up and show you how it works. All of which we’ll do in plain English, jargon-free, so you’ll understand exactly what’s going on! Here’s a short list of our most used tech, we love technology and automation. We’ll happily help you move your business over to Xero, or move you from paper on to the online world. Greta will be happy.

  • Xero
  • Pleo
  • Float
  • iZettle
  • Tradegecko
  • Shopify
  • Tripcatcher
  • GoCardless
  • Software Migrations
  • Receiptbank


We envision a world where people understand their accounts, where numbers aren’t something to be afraid of and where people are confident about their business finances. A world where visiting your accountant is as pleasant an experience as dining at your favourite restaurant. Managing your finances, and helping you understand them makes us happy. It’s our job to educate you, and help you with the numbers, without trying to turn you into an accountant!

  • Workshops
  • Webinars
  • Videos & Podcasts


Accounting, tax, vat and payroll are the foundations of any good business. If these aren’t done well, it’s like building a house on sand. These things need to be done, and done well, so we can help you build the business of your dreams.


We can help with: 


  • Personal Tax
  • Tax
  • Accounts 
  • VAT
  • Payroll
  • Start-ups
  • Limited Companies
  • Partnerships
  • Social Enterprises
  • Charities


Once we’ve got a handle on the numbers, we can help you to grow with forecasting, fundraising, cash flow and business strategy, whilst using our design-thinking expertise to help you create a more streamlined and customer-centric organisation. With this ongoing maintenance, we’ll help you transform your business into a beautiful, fully functional and well-designed organisation. We do this with a really strong foundation of bookkeeping, cash flow and accounting, and a firm knowledge of the numbers. To keep things running smoothly, we’ll regularly check in with you during our quarterly review sessions, working together to help you get to where you want to be.

  • Checking-in
  • Measurement
  • Financial Reporting
  • Finance Director Service
  • Financial Controller Service
  • Non-Exec Director Service
  • Board Meetings

Xero Small Firm of the Year 2020


We’re so humbled to be Xero’s Small Firm of the Year 2020. It means so much to the team and we know it’s going to help our cause so much. Back in 2017, we set up Ashton McGill with the aim of truly helping people. Helping them build better businesses, helping them build more purposeful businesses, helping them achieve their big, audacious goals.


Check out some of the wonderful people we’re working with.

Like the sound of things but want to find out more? We produce a custom quote for every business that we work with, so don't be shy and get in touch.