Tag / design
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5 ways to embed design in your business
One of the questions I get asked most often is this – is design only for creative businesses? There’s a misconception in the ‘traditional’ business world that design is simply about how things look. So that means the logo, a website and printed stuff. Design, however, is about people. Whatever you’re designing, people –…
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What is a design-led approach to business?
Back in 2013, the Design Council worked with the Arts & Humanities Research Council to measure the value that design brings to small businesses. What they found is that design does so much more than just make products look nicer or work better. It improves the way a business operates. Their research found…
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