Customers are unhappier than ever before.

In the UK, the average customer churn rate is now 20%, whilst a whopping 84% of customers expect businesses to let them down.

96% of unhappy customers don't complain, and 91% of them will simply leave for a competitor. There has to be a better way.

We can help!

What we do

Quite simply, we help our clients win business and then make sure they keep it. With a genuine focus on customers, no-one should be churning business. That's easier said than done, however we'll show you how.


Acquisition

Raising awareness, bringing in new customers and keeping them, is crucial for any business. We help you build your online and offline presence in a smart and cost effective way.

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Retention

What is it that makes customers want to buy from you? How do you make that a great experience so that you can build loyalty and retain customers? We’ll show you how you can do both.

Find Out More

What do people say about us?

The session around a design-led approach to customer experience was extremely powerful, providing me with practical tools which can be used by my organisation to be better at what it does. It was one of those moments when the mist that can shroud our work clears and you see things that much more clearly. Ali’s delivery was effective, efficient and got to the key points in quick order. I would recommend that you hear his message for yourself.Malcolm McNeil, Grampian Housing Association
I really enjoyed the concept of design-led customer experience and can really see then benefits this could bring, particularly in our region. I also enjoyed the relaxed, engaging approach to the session.David Wynn, Grosvenor Tax
Ali helped me finally get to grips with my business. He’s approachable, massively enthusiastic about the creative industries and has the added bonus of a background in running his own business, so he really does know his stuff. With Ali there’s no such thing as a daft question, no jargon and definitely no grey suits!Johanna Basford OBE, designer, author, illustrator

Find us.

The Circle, 4-6 Staffa Place, Dundee, DD2 3SX


Tweet us.

@AshtonMcGillUK


Email us.

hello@ashtonmcgill.com

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