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Bold St Media

Bold St Media is a PR & marketing agency based in Aberdeenshire. Seeking more than just compliance, they needed performance-driven accounting to fuel their growth. Frustrated with limited financial visibility, they partnered with us to unlock crucial financial data that could empower data-driven decisions.

Graphic text that reads "From static reports to growth-focused strategies" with icons of a target and a computer displaying charts.

When Bold St approached us, they lacked the insights needed to make strategic decisions. Their previous accountant only provided end-of-year figures, leaving them without clarity on profitability, cash flow, or the impact of future hires. This prevented Bold St from making informed choices crucial to business expansion.

We took an entirely different approach: transforming their accounting from compliance-led to growth-focused. Through a detailed discovery meeting, we identified the KPIs most relevant to their goals. We customised their accounting system to provide real-time, actionable financial insights that allowed Bold St to track performance at every stage of their growth journey.

Text graphic stating 'Empowering Data-driven decisions with Custom Reporting', with icons of a computer with data charts and a magnifying glass over a rising bar chart.
Person sitting on a park bench holding a newspaper with announcement of launching a new website, with grassy field and plants in the background.

To ensure Bold St could independently interpret their financial data, we provided education on financial statements. This helped give them a clearer understanding of their profit and loss, balance sheet, and cash flow—critical insights for making smarter, growth-focused decisions.

The transformation didn’t stop there. We introduced the advanced reporting tool, Fathom, to extend their financial visibility, offering trend analysis and deeper performance insights. This helped them predict and plan for the future with confidence.

Colorful digital sticker-style illustration with motivational and growth-themed messages, including a flower in a pot labeled 'GROW,' a circular badge reading 'BE TRUE BOLD,' a capsule of a pen, and text phrases like 'BETTER THAN THE REST,' 'FORTUNE FAVOURS THE BOLD,' and an arrow pointing right.

Bold St’s original accounting setup in Xero was rudimentary, providing little more than a record of transactions. We overhauled their system by designing bespoke reports, tailored to their unique business language and KPIs. This customisation empowered the team with data-driven decisions, moving beyond simple reporting to using financial insights as a tool for growth.

Text graphic that reads 'Xero as a Growth Engine' with icons of a gear and a rocket.

What was once a basic transaction tracker evolved into a powerful business tool. With the new customised reporting setup, Bold St now uses Xero to not only manage day-to-day finances but to strategically drive growth. Monthly and quarterly financial data flows have become critical to their decision-making, allowing them to evaluate the long-term impacts of their strategies.

Bold St Media, empowered by performance-driven accounting, Bold St is now perfectly placed to make informed data backed decisions. They have shifted from reactive decision-making to proactive, growth-focused strategy, using data to fuel every step of their business expansion.

With Ashton McGill, businesses like Bold St Media don't just get compliance; they get a growth partner.

By harnessing data and financial insights, we turn numbers into opportunities, helping businesses achieve their full potential.

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