a day in the life

We help people build better businesses 👋

Should your organisation be performing better? Are you working harder just to stand still? Our clients bring us in to help with challenges like these every day. We bring our skills, experience and design thinking to help discover what’s gone wrong. Then working together, we generate ideas and develop strategies to solve the problem & help you manage the numbers.

Find out more about our services
how to innovate in times of crisis

A few reasons that you'll love working with us

Ashton McGill Accounting

You Count. We Count.

Your business matters to us. We’re excited to work with you and help you understand your business finances better. Adding stuff up and making sense of the numbers is what we do. Managing your finances and helping you understand them makes us happy.

Winner of Xero's Small Firm of the Year 2020

We’re so humbled to be Xero’s Small Firm of the Year 2020. It means so much to the team and we know it’s going to help our cause so much. Back in 2017, we set up Ashton McGill with the aim of truly helping people. Helping them build better businesses, helping them build more purposeful businesses, helping them achieve their big, audacious goals. Two years on, and we’re so proud of the community we’ve grown and the wonderful communities we’re a part of. We feel truly lucky to work with such amazing people every day and receiving this award has really solidified our sense of purpose. We’re so excited for everything that’s to come and to help more businesses achieve incredible things.

Xero Small Firm of the Year Ashton McGill

Our Why: We love helping people

At Ashton McGill we're passionate about people, and frustrated by the way many organisations behave today. They don't care about their staff or customers. Profit has become their only measure of success. They have no soul.

We're busier than ever, always connected, searching for that elusive work-life balance. We long for workplaces where we can be ourselves. Where community, passion and purpose sit comfortably together. Workplaces that feed our soul.

We've forgotten about compassion, about empathy, about treating people well.

And when we actually do all of those things; when we know Why we do what we do and share that, then amazing things start to happen.

Who We're Helping

Here’s a sample of some of the amazing businesses we have the pleasure of working with.

cash flow forecasting

Content Corner

This is our little corner of the internet, kick your feet up and stay awhile.


Don’t Panic, Plan it

When we fail, we often look back and try and figure out the reasons why. But what if we took a more proactive approach? When a new client comes on board with us, Jared asks them one simple question: ‘if your venture was to fail in 4 years time, what do you think the main…

Ashton McGill Xero Awards

Our Story

When we started Ashton McGill, we set out to transform the way things are done. We love small businesses, and it’s our mission to help them thrive. It’s what we were born to do.  Starting life as a design agency, we’ve helped businesses harness the power of design to transform what they do and improve…

Business Model Canvas copy

Preparing for the New Normal

As businesses prepare to reopen their doors and adjust to new ways of working, the current shift towards a new normal offers the opportunity for growth and innovation across our whole organisations. At AM, we’ve spent a lot of time thinking about how we can improve our own services and provide even more value to…


Small Businesses to Support during Covid-19

Right now, your favourite small businesses need you more than ever. It’s safe to say that most businesses have been impacted by the current situation in one way or another, some worse than others. So let’s not forget about our small business community.  Whatever the next few weeks or months hold, there are simple ways…

how to innovate in times of crisis

What We’ve Learnt so far: How to Innovate in Times of Crisis

Some of the most successful businesses were born in the aftermath of the 2008 Financial Crisis: Uber, Airbnb, Slack, Pinterest, WhatsApp. Instead of burying their heads in the sand, or giving up when the going got tough, these brands radically reimagined and rebuilt their industries in the face of crisis, harnessing the latest technologies to…

Tips for managing teams remotely

Tips for Managing Teams Remotely

As more and more businesses shift towards remote working, there’s never been a better time to invest in your tools and your teams. Above all, it’s important to inspire trust and clarity, whilst ensuring that people still feel like part of your team. So, here are our top tips for managing teams remotely, and some…

The Never Settle Podcast


When we’re not busy crunching numbers, we’re also the hosts of Never Settle, a podcast featuring creatives, entrepreneurs, ambitious individuals and leaders who do things differently.