a day in the life

We love numbers 👋

When we started Ashton McGill, we set out to transform the way things are done. We love small businesses, and it’s our mission to help them thrive. It’s what we were born to do.

Starting life as a design agency, we’ve helped businesses harness the power of design to transform what they do and improve the lives of their customers. And as accountants, we still help businesses improve their organisations, but this time it’s underpinned by a powerful understanding of the numbers, and how they impact the business as a whole.

Find out more about our services
how to innovate in times of crisis
Ashton McGill Accounting

You Count. We Count.

Your business matters to us. We’re excited to work with you and help you understand your business finances better. Adding stuff up and making sense of the numbers is what we do. Managing your finances and helping you understand them makes us happy.

Winner of Xero's Small Firm of the Year 2020

We’re so humbled to be Xero’s Small Firm of the Year 2020. It means so much to the team and we know it’s going to help our cause so much. Back in 2017, we set up Ashton McGill with the aim of truly helping people. Helping them build better businesses, helping them build more purposeful businesses, helping them achieve their big, audacious goals. Two years on, and we’re so proud of the community we’ve grown and the wonderful communities we’re a part of. We feel truly lucky to work with such amazing people every day and receiving this award has really solidified our sense of purpose. We’re so excited for everything that’s to come and to help more businesses achieve incredible things.

Xero Small Firm of the Year Ashton McGill
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Our Why: We love helping people

At Ashton McGill we're passionate about people, and frustrated by the way many organisations behave today. They don't care about their staff or customers. Profit has become their only measure of success. They have no soul.

We're busier than ever, always connected, searching for that elusive work-life balance. We long for workplaces where we can be ourselves. Where community, passion and purpose sit comfortably together. Workplaces that feed our soul.

We've forgotten about compassion, about empathy, about treating people well.

And when we actually do all of those things; when we know Why we do what we do and share that, then amazing things start to happen.

Who We're Helping

Here’s a sample of some of the amazing businesses we have the pleasure of working with.

cash flow forecasting

Content Corner

This is our little corner of the internet, kick your feet up and stay awhile.

Lessons we've learnt from 2020

Lessons We’ve Learnt from 2020

In a year defined by challenge, adversity, and seemingly insurmountable crisis, 2020 has also provided opportunities for change, for innovation, and for growth.  It’s allowed us time to reflect and think deeply about what we do and why we do it. It’s also given us the space to consider how we can continue to make…

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The AM Gifting Edit

2020 has been a hard year in so many ways, especially for our small business community. Let’s show our loved ones we care with unique gifts from independents and small businesses this Christmas. Here’s a curation of our favourite products from some of our wonderful clients.

using business for good

Using business for good

Business can be a catalyst for change. Using business for good can benefit our organisations, our communities and the living world, and it’s a step to creating the kind of future in which we can all thrive.  The most impactful businesses are the ones that generate social and environmental value alongside financial value. They’re businesses…

Powered by Positive

Introducing Powered by Positive

We believe in using business as a force for good to positively impact the communities and the environments in which we live and work. And we believe we can all make a difference when we come together towards a common cause. Powered by Positive is a community initiative built around these core beliefs. We exist…

business expenses

Business Expenses: A Case for Doing Things Differently

When it comes to finance, we can harness the power of technology to streamline our processes and help our businesses thrive. Why should expenses management be any different?  As businesses, we all incur some sort of expenses. Some businesses have more expenses than others and this is just due to the set up or type…

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A Day in the Life with Alicia Cots

At AM, we’re on a mission to help people build better businesses. It’s what we were born to do. Whether it’s demoing a new product for a client or running a workshop, everyday we’re lucky enough to work with some amazing brands who are leading the way in what they do. And nothing makes us…

The Never Settle Podcast


When we’re not busy crunching numbers, we’re also the hosts of Never Settle, a podcast featuring creatives, entrepreneurs, ambitious individuals and leaders who do things differently.