Accountants for Agencies.
Most agencies are flat out. Far fewer know which clients and projects actually make money. We help creative, digital and marketing agencies see the truth - by client, by project, by hour.
220+
Businesses supported
Xero
Award winners
Bold St Media
Among our clients
Sound familiar?
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Agencies are easy to run busy. Hard to run profitably. Underpriced retainers, scope creep, and a team stretched across too many projects. When your accountant only shows up at year-end, you can't see which work is paying and which is quietly losing money.
• Profitability
The agency's busy and revenue looks healthy, but the profit never seems to match the effort going in.
• Project Margin
You couldn't say which clients or projects make money and which lose it — you just know the team feels stretched.
• Pricing
You suspect some clients are underpriced, but you've no real data on what each one actually costs to serve.
• Cash & WIP
Cash is tied up in work you've done but not billed, and the timing always feels tighter than it should.
What we track
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The numbers that matter for agencies.
Not generic accounts. The metrics that tell you whether your business is actually working and what to do about it.
• Profit by client & project
Know exactly which clients and projects carry the agency — and which ones look prestigious but quietly lose money.
• Retainer vs prject mix
Understand how much of your revenue is predictable versus one-off, and what that means for stability and growth.
• Team Utilisation
See how much of your team's time is billable versus absorbed, so you know whether you're over- or under-staffed.
• WIP & Cash Flow
Track work in progress and unbilled time so cash stops getting stuck between delivery and invoice.
• Effective hourly rate
What you're really earning per hour once scope creep is factored in — the number that tells you if your pricing works.
• Client Concentration
Know how exposed you are if your biggest client leaves — and plan the mix so one loss doesn't sink the year.
What changes for you
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From flat out and unsure to flat out and in control.
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See it
Know your real project margins.
A Xero setup built for agencies, with reporting that shows profit by client and project — not one lump sum at year-end.
Understand it
Sit down with us every quarter.
We walk through which clients are worth keeping, where you’re underpricing, and how to fix utilisation, in plain english.
Act on it
Pitch with confidence.
Walk into every pitch and renewal knowing your real costs and margins, so you never underprice again.
Testimonial
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"Ashton McGill just got it. They went above and beyond, and it felt like they were as invested in our success as I was."
Gavin Bell, Yatter
Our packages
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Three ways to work with us.
Foundation · Start-Up
"We're just getting started. We need the essentials done right and someone in our corner."
For new businesses that need the essentials handled properly and a regular check-in.
• Accounts, tax, VAT and payroll all handled, no deadlines missed
• Xero set up properly from day one
• A quarterly check-in with someone who knows your business
From £150+VAT / month
Clarity · Established
"How did we do? What's actually going on in our business?"
For businesses that want to stop guessing and finally understand their numbers.
• See where you stand with reports you'll actually read
• Regular review meetings that explain what it all means
• Proactive tax planning that keeps more money in the business
From £250+VAT / month
Catalyst · Growth-stage
"Are the decisions we're making today going to get us where we want to go?"
Everything in Clarity, plus the tools to plan ahead and grow with confidence.
• Everything in Clarity, plus:
• A clear financial plan built around your goals
• Test the big "what ifs" before you commit: hiring, pricing, investment
• Funding and growth strategy when you're ready to move
From £400+VAT / month
Let's find out where your business actually makes its money.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.