Accountants for Agencies.
Most agencies are flat out. Far fewer know which clients and projects actually make money. We help creative, digital and marketing agencies see the truth - by client, by project, by hour.
220+
Businesses supported
Xero
Award winners
Bold St Media
Among our clients
Sound familiar?
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Agencies are easy to run busy. Hard to run profitably. Underpriced retainers, scope creep, and a team stretched across too many projects. When your accountant only shows up at year-end, you can't see which work is paying and which is quietly losing money.
• Profitability
The agency's busy and revenue looks healthy, but the profit never seems to match the effort going in.
• Project Margin
You couldn't say which clients or projects make money and which lose it– you just know the team feels stretched.
• Pricing
You suspect some clients are underpriced, but you've no real data on what each one actually costs to serve.
• Cash & WIP
Cash is tied up in work you've done but not billed, and the timing always feels tighter than it should.
What we track
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The numbers that matter for agencies.
Not generic accounts. The metrics that tell you whether your business is actually working and what to do about it.
• Profit by client & project
Know exactly which clients and projects carry the agency and which ones look prestigious but quietly lose money.
• Retainer vs project mix
Understand how much of your revenue is predictable versus one-off, and what that means for stability and growth.
• Team Utilisation
See how much of your team's time is billable versus absorbed, so you know whether you're over- or under-staffed.
• WIP & Cash Flow
Track work in progress and unbilled time so cash stops getting stuck between delivery and invoice.
• Effective hourly rate
What you're really earning per hour once scope creep is factored in. The number that tells you if your pricing works.
• Client Concentration
Know how exposed you are if your biggest client leaves — and plan the mix so one loss doesn't sink the year.
What changes for you
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From flat out and unsure to flat out and in control.
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See it
Know your real project margins.
A Xero setup built for agencies, with reporting that shows profit by client and project– not one lump sum at year-end.
Understand it
Sit down with us every quarter.
We walk through which clients are worth keeping, where you’re underpricing, and how to fix utilisation, in plain english.
Act on it
Pitch with confidence.
Walk into every pitch and renewal knowing your real costs and margins, so you never underprice again.
Case study
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Building, scaling and selling a business in three years.
From helping Gavin Bell better understand the numbers to supporting Yatter through rapid growth, due diligence and a successful acquisition, we were there as a financial partner at every stage, helping turn an ambitious business into a scalable, sellable asset.
Testimonial
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"Ashton McGill just got it. They went above and beyond, and it felt like they were as invested in our success as I was."
Gavin Bell, Yatter
Services
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Support that meets you where you are, and grows with you.
Every business needs something slightly different from its accountant. What matters is having the right support for where you are now, with the structure to take you where you want to go next.
You're building the foundations.
You want to know everything is being handled properly. You're getting started, putting the right systems in place and want an accounting team you can rely on as the business grows. We'll help you build solid financial foundations from day one.
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Accounts, tax, VAT and payroll taken care of, with filing dates and compliance deadlines managed proactively. No last-minute panic. No missed deadlines.
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We set up Xero with a bespoke chart of accounts tailored to your business, so your data is clean, accurate & meaningful.
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You'll have a quarterly check-in with someone who understands your business, giving you a regular opportunity to ask questions and stay on top of where things stand.
You want to understand where you stand.
The business is established. Now you want more clarity. You don't just want accounts filed. You want to understand how the business is performing, where your money is going and what your numbers are telling you. Our Clarity package gives you the visibility and understanding to run your business with confidence.
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See where your business stands with regular performance reports focused on the numbers and metrics that actually matter to you. A clear, up-to-date picture of how the business is performing, without the noise.
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Data without understanding is just noise. We'll meet with you regularly to help you understand what's driving performance, what the trends are telling you and what deserves your attention next.
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We'll help you plan ahead with strategies that minimise your tax bill legally and keep more money where it belongs– in your business
You're making bigger decisions about what's next.
Growth brings bigger questions. Should you hire? Invest? Change your pricing? Raise funding? You need to understand not only where the business is today, but where your decisions could take it. Our Catalyst package gives you the financial structure to plan ahead and grow with intention.
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Turn your ambitions into a clear financial plan, so you can see where you're heading and understand what needs to happen financially to get there.
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Hiring. Pricing. Investment. Growth. We'll help you model different scenarios before you make the decision, so you can understand the potential impact and move forward with confidence.
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When you're making bigger moves, we'll help you understand the numbers behind them, giving you the financial insight and structure to make informed decisions about funding, investment and growth.
Let's find out where your business actually makes its money.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.