Accountants for Hospitality.
Most hospitality businesses are busy. Far fewer are confident they're actually profitable. We help cafés, bars, restaurants and hotels see exactly where the money's made and lost– site by site, service by service.
220+
Businesses supported
Xero
Award winners
71 Brewing
Among our clients
Sound familiar?
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Hospitality is a brutal business to run blind. Thin margins, rising wage costs, and a different story every season. When your accountant only shows up at year-end, you're flying a plane with the instruments switched off.
• Margins
You're taking good money but somehow there's nothing left at the end of the month.
• No visibility
You couldn't say which dishes, drinks, or sites actually make you money. You just know roughly how the bank looks.
• Wage costs
Staff costs keep creeping up and you're not sure what percentage of revenue they should actually be.
• Seasonality
The quiet months always catch you out, and you're scrambling for cash when you should have seen it coming.
What we track
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The numbers that matter in hospitality.
Not generic accounts. The metrics that tell you whether your business is actually working and what to do about it.
• Gross profit by site & service
Know exactly which locations and which services (food, drink, events) are carrying the business, and which are draining it.
• Wage percentage
Track labour as a percentage of revenue against industry benchmarks, so you know when rotas are eating your margin.
• Food & Drink GP
Real gross margins on what you sell, so pricing and supplier decisions are based on fact, not what you charged last year.
• Covers & spend per head
Understand the patterns behind your busiest and quietest periods, and what each customer is actually worth.
• Cash flow through the seasons
See the quiet months coming months in advance, so you can build a buffer instead of scrambling.
• Multi-site comparison
If you run more than one site, compare them like-for-like and spot what your best site does that the others don't.
What changes for you
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From busy and guessing to busy and in control.
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See it
Know your real margins.
A Xero setup built for hospitality, with reporting that shows profit by site and service, not one lump sum at year-end.
Understand it
Sit down with us every quarter.
We walk through what's driving profit, where wage costs are landing, and which decisions will move the needle, in plain English.
Act on it
Plan for the quiet months.
Proactive tax planning and cash forecasting so the seasonal troughs never catch you out again.
Case study
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Scaling Dundee’s first active brewery in over fifty years.
From modernising their accounting systems to building dynamic budgets and forecasts, we’ve helped 71 Brewing turn better financial information into confident growth, supporting two funding rounds and becoming a trusted sounding board for the team along the way.
Testimonial
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"Old world accounting is dying and AM represents to us what accounting should look like in the future.”
Daniel Fisher, Sweetdram
Services
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Support that meets you where you are, and grows with you.
What you need from your accountant changes as your business evolves. Sometimes it’s about getting the foundations right. Sometimes you need a better understanding of how the business is performing. And sometimes you need someone alongside you as you think through a much bigger decision.
We build the right level of support around where your business is now, with the ability to evolve it as your ambitions, opportunities, and challenges change.
You're building the foundations.
You want to know the essentials are being handled properly and that the systems behind the business are set up to support you as it grows. We’ll help you build a strong accounting foundation from the start, with technology and processes designed around the way your business actually works.
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Accounts, tax, payroll and VAT taken care of reliably.
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Not an out-of-the-box setup. Your accounting system should reflect what you need to track and understand.
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Regular contact with a team that understands what you’re building and is there when you need support.
You want to understand how the business is really performing.
The business is established, but there’s more happening now. Revenue alone doesn’t tell you whether things are moving in the right direction. You want to know what’s performing, where money is going, what needs attention, and what your numbers mean for the decisions ahead. We’ll give you a clearer view of the business and the conversations that help you use it.
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See the numbers and performance measures that are genuinely useful for your business.
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Understand what’s changed, why it matters, and what deserves your attention next.
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Plan ahead rather than waiting until the year is over to find out what could have been done differently.
You're making bigger decisions about what's next.
Hiring. Investing. Changing your pricing. Raising funding. Expanding. Preparing for an exit. As the decisions get bigger, looking at what has already happened isn’t enough. You need to understand where different choices could take the business before you commit. We’ll help you plan ahead, test the possibilities and make those decisions with a stronger financial picture behind you.
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Turn where you want the business to go into something you can plan and measure against.
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Use forecasts and scenario planning to understand the financial impact of different choices.
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Funding, investment, and growth decisions thought through with someone who understands both the numbers and the business.
Let's find out where your business actually makes its money.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.