Accountants for Hospitality.
Most hospitality businesses are busy. Far fewer are confident they're actually profitable. We help cafés, bars, restaurants and hotels see exactly where the money's made and lost– site by site, service by service.
220+
Businesses supported
Xero
Award winners
71 Brewing
Among our clients
Sound familiar?
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Hospitality is a brutal business to run blind. Thin margins, rising wage costs, and a different story every season. When your accountant only shows up at year-end, you're flying a plane with the instruments switched off.
• Margins
You're taking good money but somehow there's nothing left at the end of the month.
• No visibility
You couldn't say which dishes, drinks, or sites actually make you money. You just know roughly how the bank looks.
• Wage costs
Staff costs keep creeping up and you're not sure what percentage of revenue they should actually be.
• Seasonality
The quiet months always catch you out, and you're scrambling for cash when you should have seen it coming.
What we track
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The numbers that matter in hospitality.
Not generic accounts. The metrics that tell you whether your business is actually working and what to do about it.
• Gross profit by site & service
Know exactly which locations and which services (food, drink, events) are carrying the business, and which are draining it.
• Wage percentage
Track labour as a percentage of revenue against industry benchmarks, so you know when rotas are eating your margin.
• Food & Drink GP
Real gross margins on what you sell, so pricing and supplier decisions are based on fact, not what you charged last year.
• Covers & spend per head
Understand the patterns behind your busiest and quietest periods, and what each customer is actually worth.
• Cash flow through the seasons
See the quiet months coming months in advance, so you can build a buffer instead of scrambling.
• Multi-site comparison
If you run more than one site, compare them like-for-like and spot what your best site does that the others don't.
What changes for you
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From busy and guessing to busy and in control.
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See it
Know your real margins.
A Xero setup built for hospitality, with reporting that shows profit by site and service, not one lump sum at year-end.
Understand it
Sit down with us every quarter.
We walk through what's driving profit, where wage costs are landing, and which decisions will move the needle, in plain English.
Act on it
Plan for the quiet months.
Proactive tax planning and cash forecasting so the seasonal troughs never catch you out again.
Testimonial
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"Old world accounting is dying and AM represents to us what accounting should look like in the future.”
Daniel Fisher, Sweetdram
Our packages
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Three ways to work with us.
Foundation · Start-Up
"We're just getting started. We need the essentials done right and someone in our corner."
For new businesses that need the essentials handled properly and a regular check-in.
• Accounts, tax, VAT and payroll all handled, no deadlines missed
• Xero set up properly from day one
• A quarterly check-in with someone who knows your business
From £150+VAT / month
Clarity · Established
"How did we do? What's actually going on in our business?"
For businesses that want to stop guessing and finally understand their numbers.
• See where you stand with reports you'll actually read
• Regular review meetings that explain what it all means
• Proactive tax planning that keeps more money in the business
From £250+VAT / month
Catalyst · Growth-stage
"Are the decisions we're making today going to get us where we want to go?"
Everything in Clarity, plus the tools to plan ahead and grow with confidence.
• Everything in Clarity, plus:
• A clear financial plan built around your goals
• Test the big "what ifs" before you commit: hiring, pricing, investment
• Funding and growth strategy when you're ready to move
From £400+VAT / month
Let's find out where your business actually makes its money.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.