Accountants for Hospitality.
Most hospitality businesses are busy. Far fewer are confident they're actually profitable. We help cafés, bars, restaurants and hotels see exactly where the money's made and lost– site by site, service by service.
220+
Businesses supported
Xero
Award winners
71 Brewing
Among our clients
Sound familiar?
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Hospitality is a brutal business to run blind. Thin margins, rising wage costs, and a different story every season. When your accountant only shows up at year-end, you're flying a plane with the instruments switched off.
• Margins
You're taking good money but somehow there's nothing left at the end of the month.
• No visibility
You couldn't say which dishes, drinks, or sites actually make you money. You just know roughly how the bank looks.
• Wage costs
Staff costs keep creeping up and you're not sure what percentage of revenue they should actually be.
• Seasonality
The quiet months always catch you out, and you're scrambling for cash when you should have seen it coming.
What we track
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The numbers that matter in hospitality.
Not generic accounts. The metrics that tell you whether your business is actually working and what to do about it.
• Gross profit by site & service
Know exactly which locations and which services (food, drink, events) are carrying the business, and which are draining it.
• Wage percentage
Track labour as a percentage of revenue against industry benchmarks, so you know when rotas are eating your margin.
• Food & Drink GP
Real gross margins on what you sell, so pricing and supplier decisions are based on fact, not what you charged last year.
• Covers & spend per head
Understand the patterns behind your busiest and quietest periods, and what each customer is actually worth.
• Cash flow through the seasons
See the quiet months coming months in advance, so you can build a buffer instead of scrambling.
• Multi-site comparison
If you run more than one site, compare them like-for-like and spot what your best site does that the others don't.
What changes for you
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From busy and guessing to busy and in control.
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See it
Know your real margins.
A Xero setup built for hospitality, with reporting that shows profit by site and service, not one lump sum at year-end.
Understand it
Sit down with us every quarter.
We walk through what's driving profit, where wage costs are landing, and which decisions will move the needle, in plain English.
Act on it
Plan for the quiet months.
Proactive tax planning and cash forecasting so the seasonal troughs never catch you out again.
Case study
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Scaling Dundee’s first active brewery in over fifty years.
From modernising their accounting systems to building dynamic budgets and forecasts, we’ve helped 71 Brewing turn better financial information into confident growth, supporting two funding rounds and becoming a trusted sounding board for the team along the way.
Testimonial
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"Old world accounting is dying and AM represents to us what accounting should look like in the future.”
Daniel Fisher, Sweetdram
Services
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Support that meets you where you are, and grows with you.
Every business needs something slightly different from its accountant. What matters is having the right support for where you are now, with the structure to take you where you want to go next.
You're building the foundations.
You want to know everything is being handled properly. You're getting started, putting the right systems in place and want an accounting team you can rely on as the business grows. We'll help you build solid financial foundations from day one.
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Accounts, tax, VAT and payroll taken care of, with filing dates and compliance deadlines managed proactively. No last-minute panic. No missed deadlines.
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We set up Xero with a bespoke chart of accounts tailored to your business, so your data is clean, accurate & meaningful.
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You'll have a quarterly check-in with someone who understands your business, giving you a regular opportunity to ask questions and stay on top of where things stand.
You want to understand where you stand.
The business is established. Now you want more clarity. You don't just want accounts filed. You want to understand how the business is performing, where your money is going and what your numbers are telling you. Our Clarity package gives you the visibility and understanding to run your business with confidence.
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See where your business stands with regular performance reports focused on the numbers and metrics that actually matter to you. A clear, up-to-date picture of how the business is performing, without the noise.
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Data without understanding is just noise. We'll meet with you regularly to help you understand what's driving performance, what the trends are telling you and what deserves your attention next.
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We'll help you plan ahead with strategies that minimise your tax bill legally and keep more money where it belongs– in your business
You're making bigger decisions about what's next.
Growth brings bigger questions. Should you hire? Invest? Change your pricing? Raise funding? You need to understand not only where the business is today, but where your decisions could take it. Our Catalyst package gives you the financial structure to plan ahead and grow with intention.
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Turn your ambitions into a clear financial plan, so you can see where you're heading and understand what needs to happen financially to get there.
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Hiring. Pricing. Investment. Growth. We'll help you model different scenarios before you make the decision, so you can understand the potential impact and move forward with confidence.
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When you're making bigger moves, we'll help you understand the numbers behind them, giving you the financial insight and structure to make informed decisions about funding, investment and growth.
Let's find out where your business actually makes its money.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.

