Accountants for Ecommerce.
Revenue's up. So why is there no cash in the bank? Growing ecommerce brands often sell more and feel poorer. Ad spend, fees, and stock swallow the cash before it lands. We're Shopify experts who help online retailers see true profit after every cost, by product and by channel.
220+
Businesses supported
Shopify
Award winners
Meander
Among our clients
Sound familiar?
●
Ecommerce hides its profit problem behind growing revenue. Ad costs, marketplace fees, returns, and stock tie up your cash and bury your real margin. When your accountant only shows up at year-end, you can't see which products and channels actually pay.
• The Cash Gap
Sales are climbing but the bank balance isn't, and you can't quite explain where the money goes.
• Pre-Product Profit
You couldn't say which products or channels actually make money– bestsellers might be your worst margins.
• True Margin
After ad spend, fees and shipping, you're honestly not sure what you keep on each order.
• Stock & Cash
Your cash is sat in inventory in a warehouse, and reordering decisions feel like guesswork.
What we track
●
The numbers that matter in ecommerce.
Not generic accounts. The metrics that tell you whether your business is actually working, and what to do about it.
• Contribution margin per order
True profit after product cost, fees, shipping and ad spend. The number that tells you if you actually make money on a sale.
• Profit by channel
Shopify, Amazon, wholesale– see which channels actually pay once their fees and costs are stripped out.
• CAC vs LTV
What it costs to win a customer versus what they're worth over time, so you know how hard you can afford to push on ads.
• Inventory & cash tied up
Know how much cash is locked in stock and time your reorders so you never over-buy or sell out of a winner.
• Profit by product (SKU)
Real margins on each product, so you can push the winners and quietly drop the ones that drain you.
• Marketplace fee drag
See the full bite that platform and payment fees take, so you can price to protect your margin.
We know shopify inside out
●
Your store and your numbers, talking to each other.
Most accountants treat your Shopify data as an afterthought. We build it into the heart of your reporting, so sales, fees, refunds and payouts flow straight through, reconciled properly, giving you a true picture instead of a guess.
-
Shopify, payment providers and Xero properly connected and reconciled. No messy manual imports.
-
Every Shopify Payments payout matched to the fees and sales behind it, so your bank actually makes sense.
-
Product cost, transaction fees and shipping factored in, so you know what you really keep on every sale.
-
Running Shopify alongside Amazon or wholesale? We bring it all together into one clear view.
What changes for you
●
From growing and broke to growing and profitable.
●
●
●
See it
Know your true margin.
A Xero setup built for ecommerce and plugged straight into your Shopify store, showing real profit by product and channel, not just top-line revenue.
Understand it
Sit down with us every quarter or month.
We walk through which products and channels actually pay, where ad spend is working, and where your cash is going– all in plain English.
Act on it
Buy stock with confidence.
Cash forecasting and inventory planning so you can reorder and scale ad spend without running yourself dry.
Case study
●
Powering financial clarity with data-driven insights.
See how our work with Jeffreys Dunkeld helped bring greater financial clarity to the business, giving the team better insight into the numbers behind their decisions.
Testimonial
●
"We've been with them since starting our clothing brand and they've been incredibly supportive. Their approach is open, engaging and refreshingly modern."
Jill Henry, Meander Apparel
Services
●
Support that meets you where you are, and grows with you.
Every business needs something slightly different from its accountant. What matters is having the right support for where you are now, with the structure to take you where you want to go next.
You're building the foundations.
You want to know everything is being handled properly. You're getting started, putting the right systems in place and want an accounting team you can rely on as the business grows. We'll help you build solid financial foundations from day one.
-
Accounts, tax, VAT and payroll taken care of, with filing dates and compliance deadlines managed proactively. No last-minute panic. No missed deadlines.
-
We set up Xero with a bespoke chart of accounts tailored to your business, so your data is clean, accurate & meaningful.
-
You'll have a quarterly check-in with someone who understands your business, giving you a regular opportunity to ask questions and stay on top of where things stand.
You want to understand where you stand.
The business is established. Now you want more clarity. You don't just want accounts filed. You want to understand how the business is performing, where your money is going and what your numbers are telling you. Our Clarity package gives you the visibility and understanding to run your business with confidence.
-
See where your business stands with regular performance reports focused on the numbers and metrics that actually matter to you. A clear, up-to-date picture of how the business is performing, without the noise.
-
Data without understanding is just noise. We'll meet with you regularly to help you understand what's driving performance, what the trends are telling you and what deserves your attention next.
-
We'll help you plan ahead with strategies that minimise your tax bill legally and keep more money where it belongs– in your business
You're making bigger decisions about what's next.
Growth brings bigger questions. Should you hire? Invest? Change your pricing? Raise funding? You need to understand not only where the business is today, but where your decisions could take it. Our Catalyst package gives you the financial structure to plan ahead and grow with intention.
-
Turn your ambitions into a clear financial plan, so you can see where you're heading and understand what needs to happen financially to get there.
-
Hiring. Pricing. Investment. Growth. We'll help you model different scenarios before you make the decision, so you can understand the potential impact and move forward with confidence.
-
When you're making bigger moves, we'll help you understand the numbers behind them, giving you the financial insight and structure to make informed decisions about funding, investment and growth.
Let's find out what you actually keep on every sale.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.