Accountants for Ecommerce.
Revenue's up. So why is there no cash in the bank? Growing ecommerce brands often sell more and feel poorer. Ad spend, fees, and stock swallow the cash before it lands. We're Shopify experts who help online retailers see true profit after every cost, by product and by channel.
220+
Businesses supported
Shopify
Award winners
Meander
Among our clients
Sound familiar?
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Ecommerce hides its profit problem behind growing revenue. Ad costs, marketplace fees, returns, and stock tie up your cash and bury your real margin. When your accountant only shows up at year-end, you can't see which products and channels actually pay.
• The Cash Gap
Sales are climbing but the bank balance isn't, and you can't quite explain where the money goes.
• Pre-Product Profit
You couldn't say which products or channels actually make money– bestsellers might be your worst margins.
• True Margin
After ad spend, fees and shipping, you're honestly not sure what you keep on each order.
• Stock & Cash
Your cash is sat in inventory in a warehouse, and reordering decisions feel like guesswork.
What we track
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The numbers that matter in ecommerce.
Not generic accounts. The metrics that tell you whether your business is actually working, and what to do about it.
• Contribution margin per order
True profit after product cost, fees, shipping and ad spend. The number that tells you if you actually make money on a sale.
• Profit by channel
Shopify, Amazon, wholesale– see which channels actually pay once their fees and costs are stripped out.
• CAC vs LTV
What it costs to win a customer versus what they're worth over time, so you know how hard you can afford to push on ads.
• Inventory & cash tied up
Know how much cash is locked in stock and time your reorders so you never over-buy or sell out of a winner.
• Profit by product (SKU)
Real margins on each product, so you can push the winners and quietly drop the ones that drain you.
• Marketplace fee drag
See the full bite that platform and payment fees take, so you can price to protect your margin.
We know shopify inside out
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Your store and your numbers, talking to each other.
Most accountants treat your Shopify data as an afterthought. We build it into the heart of your reporting, so sales, fees, refunds and payouts flow straight through, reconciled properly, giving you a true picture instead of a guess.
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Shopify, payment providers and Xero properly connected and reconciled. No messy manual imports.
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Every Shopify Payments payout matched to the fees and sales behind it, so your bank actually makes sense.
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Product cost, transaction fees and shipping factored in, so you know what you really keep on every sale.
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Running Shopify alongside Amazon or wholesale? We bring it all together into one clear view.
What changes for you
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From growing and broke to growing and profitable.
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See it
Know your true margin.
A Xero setup built for ecommerce and plugged straight into your Shopify store, showing real profit by product and channel, not just top-line revenue.
Understand it
Sit down with us every quarter or month.
We walk through which products and channels actually pay, where ad spend is working, and where your cash is going– all in plain English.
Act on it
Buy stock with confidence.
Cash forecasting and inventory planning so you can reorder and scale ad spend without running yourself dry.
Case study
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Powering financial clarity with data-driven insights.
See how our work with Jeffreys Dunkeld helped bring greater financial clarity to the business, giving the team better insight into the numbers behind their decisions.
Testimonial
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"We've been with them since starting our clothing brand and they've been incredibly supportive. Their approach is open, engaging and refreshingly modern."
Jill Henry, Meander Apparel
Services
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Support that meets you where you are, and grows with you.
What you need from your accountant changes as your business evolves. Sometimes it’s about getting the foundations right. Sometimes you need a better understanding of how the business is performing. And sometimes you need someone alongside you as you think through a much bigger decision.
We build the right level of support around where your business is now, with the ability to evolve it as your ambitions, opportunities, and challenges change.
You're building the foundations.
You want to know the essentials are being handled properly and that the systems behind the business are set up to support you as it grows. We’ll help you build a strong accounting foundation from the start, with technology and processes designed around the way your business actually works.
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Accounts, tax, payroll and VAT taken care of reliably.
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Not an out-of-the-box setup. Your accounting system should reflect what you need to track and understand.
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Regular contact with a team that understands what you’re building and is there when you need support.
You want to understand how the business is really performing.
The business is established, but there’s more happening now. Revenue alone doesn’t tell you whether things are moving in the right direction. You want to know what’s performing, where money is going, what needs attention, and what your numbers mean for the decisions ahead. We’ll give you a clearer view of the business and the conversations that help you use it.
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See the numbers and performance measures that are genuinely useful for your business.
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Understand what’s changed, why it matters, and what deserves your attention next.
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Plan ahead rather than waiting until the year is over to find out what could have been done differently.
You're making bigger decisions about what's next.
Hiring. Investing. Changing your pricing. Raising funding. Expanding. Preparing for an exit. As the decisions get bigger, looking at what has already happened isn’t enough. You need to understand where different choices could take the business before you commit. We’ll help you plan ahead, test the possibilities and make those decisions with a stronger financial picture behind you.
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Turn where you want the business to go into something you can plan and measure against.
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Use forecasts and scenario planning to understand the financial impact of different choices.
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Funding, investment, and growth decisions thought through with someone who understands both the numbers and the business.
Let's find out what you actually keep on every sale.
Book a free, no-pressure discovery call. We'll talk through where you are, what's frustrating you, and whether we can help.