Launch With Us
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Empowering rapid growth with profit & cash flow clarity.
About
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Launch With Us is a fast-growing e-commerce growth agency helping e-commerce startups scale from 0 to 1. Poised to scale rapidly, they knew that managing profitability and cash flow during this accelerated growth phase would be critical. To gain the financial insights needed to support growth, they partnered with us to unlock data-driven clarity.
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Key metrics tracked
Quarterly
Strategic performance reviews
The challenge
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Managing profit & cash flow during rapid growth.
From day one, Launch With Us had their sights set on fast, ambitious growth. Having already successfully scaled other businesses, they understood the importance of having financial visibility from the outset. Their core concern was managing the profitability and cash flow that would support sustained growth.
We began by implementing financial reporting systems that would give Launch With Us the visibility they needed over critical numbers: profitability, cash flow, and monthly recurring revenue. Using Xero, we provided real-time insights, allowing the team to make informed decisions on hiring, cash management, and operational efficiency as they scaled.
The solution
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Driving clarity with
key metrics: revenue, profitability & cash.
As Launch With Us scaled, it became essential to monitor not just overall profitability but profitability at a granular level:
by client and by team member. Co-Founder, Matt Lewis has found our focus on gross profit per client and team member especially valuable. By breaking down how much revenue each team member generated versus their costs, Launch With Us can now ensure the entire team is contributing positively to the business.
This level of detail, combined with a focus on net profit and cash flow, has empowered Matt and his team with a clear picture of their financial health. Through quarterly reports and meetings, we regularly review these key metrics, giving Launch With Us the ability to identify trends and opportunities, adjust strategies, and make growth-focused decisions.
Testimonial
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The revenue and profitability per team member report is a game-changer. It helps massively in ensuring each team member is hitting targets and contributing positively to the business.
Matt Lewis, Launch With Us
The transformation
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A partnership built on strategic financial guidance.
“The next best thing to having an in-house CFO.”
The support we provided didn’t end at the initial setup. Every quarter, we meet with Matt and the team to review their financial performance, looking at both the big picture and granular details. These meetings go beyond just reporting– they’re an opportunity to strategise for the future.
Matt described our quarterly reports as "the next best thing to having an in-house CFO," citing how easy the reports are to understand, with intuitive charts and graphs that make complex financial data accessible.
Our discussions often revolve around future growth plans: when to hire, how to manage overheads, and how shifts in team dynamics will impact profitability and cash flow. This regular contact ensures that Launch With Us remains agile and can respond to financial insights as they continue to scale.
The result
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Clear insights leading to profitable growth.
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Scaling with profitability.
Over the past two years, Launch With Us has grown its core Meta Ads service and expanded its client base, while keeping a clear focus on profitability throughout that growth.
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Better decisions, backed by data.
By regularly tracking revenue, gross profit, net profit and accounts receivable, the team has greater visibility over performance and can make strategic decisions with confidence.
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Growing without unnecessary complexity.
With a clear understanding of the numbers, Launch With Us has been able to stay lean, grow revenue and expand the team, while protecting profitability as the business scales.
Testimonial
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“We’ve been focusing on maximising net profit by driving MRR, staying lean from a fixed cost perspective, and maintaining high client retention.”
Matt Lewis, Launch With Us
Ready to see what a better accountant looks like?
You deserve more than year-end accounts and the occasional email. Work with an accounting team that helps you understand your numbers, make better decisions and move your business forward with confidence.